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  • Buyer Behaviour (2e)

     
    Title type
    Book
    $101.99
     
    Why do buyers make the decisions they do, and how can marketers influence these decisions?   Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ... Read more >
     

  • Making Career Decisions that Count: A Practical Guide (3e)

     
    Title type
    Book
    $77.99
     
    For courses in Career Exploration or Decision-Making — Course for Undecided and/or First-Year College Students.   With effective, hands-on activities and an engaging conversational tone, Making Career Decisions That Count: A Practical Guide 3e provides “undecided” college st... Read more >
     

  • Marketing

     
    Title type
    Book
    $101.99
     
    Good marketing skills are essential to the success of any business or organisation.  More than just ‘selling’ a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer’s needs better than the comp... Read more >
     

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