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  • Marketing

     
    Title type
    Book
    $101.99
     
    Good marketing skills are essential to the success of any business or organisation.  More than just ‘selling’ a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer’s needs better than the comp... Read more >
     

  • Buyer Behaviour (2e)

     
    Title type
    Book
    $101.99
     
    Why do buyers make the decisions they do, and how can marketers influence these decisions?   Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ... Read more >
     

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