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  • Business Ethics

     
    Title type
    Book
    $217.99
     
    For undergraduate business ethics courses.The ethical training business students need to be successful in today’s challenging business world. Recent scandals have created a mistrust that has spread through the entire business sector, jeopardizing public confidence in the stock market and econo... Read more >
     

  • Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2e)

     
    Title type
    Book
    $121.99
     
    Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
     

  • Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

     
    Title type
    Book
    $54.99
     
    Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techniques for promoting innovation, speed, effic... Read more >
     

  • Marketing of High-Technology Products and Innovations (3e)

     
    Title type
    Book
    $217.99
     
    For undergraduate and graduate courses on marketing high-tech products   Provide your students with the vital information they need to successfully market high-tech products.    Marketing of High-Technology Products and Innovations is the only text on the market that focuses on ... Read more >
     

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