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  • Advertising & IMC: Principles and Practice, Global Edition (11e)

     
    Title type
    Book
    $123.99
     
    For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, dir... Read more >
     

  • Business Data Networks and Security (11e)

     
    Title type
    Book
    $378.99
     
    For undergraduate and graduate courses in Business Data Communication / Networking (MIS).   Prepare for the modern workplace with networking and security essentials With a clear writing style and a focus on contemporary technologies, Business Data Networks and Security guides readers through... Read more >
     

  • Core Concepts of Accounting (11e)

     
    Title type
    Book
    $109.99
     
    For courses in Introductory Accounting.Core Concepts of Accounting captures the full text (but not the programmed approach) of Essentials of Accounting, while including important accounting concepts and terms.  
     

  • Cutlip and Center's Effective Public Relations, International Edition (11e)

     
    Title type
    Book
    $129.99
     
    For courses in Introductory Public Relations.  Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the firs... Read more >
     

  • English for Careers: Business, Professional and Technical (11e)

     
    Title type
    Book
    $261.99
     
    For courses in Business English, Business Communications, English Composition, Developmental Writing & English.    English for Careers, 11e is designed to keep pace with changing student populations and current workplace trends. Appropriate for a wide audience, it helps students acq... Read more >
     

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