Browse by Category


Refine Products

View as Items 1-5 of 16
Display per page
Sort by
Date published
  • Advertising & IMC: Principles and Practice, Global Edition (11e)

    Title type
    For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, dir... Read more >

  • Business Data Networks and Security (11e)

    Title type
    For undergraduate and graduate courses in Business Data Communication / Networking (MIS).   Prepare for the modern workplace with networking and security essentials With a clear writing style and a focus on contemporary technologies, Business Data Networks and Security guides readers through... Read more >

  • Core Concepts of Accounting (11e)

    Title type
    For courses in Introductory Accounting.Core Concepts of Accounting captures the full text (but not the programmed approach) of Essentials of Accounting, while including important accounting concepts and terms.  

  • Cutlip and Center's Effective Public Relations, International Edition (11e)

    Title type
    For courses in Introductory Public Relations.  Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the firs... Read more >

  • English for Careers: Business, Professional and Technical (11e)

    Title type
    For courses in Business English, Business Communications, English Composition, Developmental Writing & English.    English for Careers, 11e is designed to keep pace with changing student populations and current workplace trends. Appropriate for a wide audience, it helps students acq... Read more >