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  • Advertising & IMC: Principles and Practice, Global Edition (11e)

     
    Title type
    Book
    $123.99
     
    For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, dir... Read more >
     

  • Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, Global Edition (11e)

     
    Title type
    Book
    $116.99
     
    For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisions Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive i... Read more >
     

  • Comparative Politics Today: A World View, Global Edition (11e)

     
    Title type
    Book
    $125.99
     
    For courses in Introduction to Comparative Politics Sets the standard for introducing the field of comparative politics This text begins by laying out a proven analytical framework that is accessible for students new to the field. The framework is then consistently implemented in twelve authoritat... Read more >
     

  • Core Java Volume II - Advanced Features (11e)

     
    Title type
    Book
    $88.99
     
    Core Java® has long been recognised as the leading, no-nonsense tutorial and reference for experienced programmers who want to write robust Java code for real-world applications. Now, Core Java®, Volume II–Advanced Features, 11th Edition, has been updated to reflect Java SE 9... Read more >
     

  • Cutlip and Center's Effective Public Relations, International Edition (11e)

     
    Title type
    Book
    $129.99
     
    For courses in Introductory Public Relations.  Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the firs... Read more >
     

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