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  • Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

    Title type
    Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a be... Read more >

  • Dark Side Valuation (3e)

    Title type
    Renowned valuation expert Aswath Damodaran reviews the core tools of valuation, examines today’s most difficult estimation questions and issues, and then systematically addresses the valuation challenges that arise throughout a firm’s lifecycle in The Dark Side of Valuation: Valuing Youn... Read more >

  • Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2e)

    Title type
    Today’s best companies get it. From retail to finance and industries in between, the organisations who recognise that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experient... Read more >

  • Leading at a Higher Level: Blanchard on Leadership and Creating High Performing Organizations (3e)

    Title type
    Great organizations don’t happen by accident! For 35+ years, Dr. Ken Blanchard and his colleagues have helped thousands of leaders and organizations evolve from good to great -- becoming the providers, employers, and investments of choice in their respective industries. Leading at a Higher Lev... Read more >

  • Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3e)

    Title type
    Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real mana... Read more >