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  • Economics for Business (8e)

     
    Title type
    Book
    $119.99
     
    Good economic decision making is fundamental to the success of business Economic decisions lie at the heart of business. Economics is all about the choices between alternatives and how to weigh up their costs and benefits. Studying this book will help you understand such choices and how to make ... Read more >
     

  • International Business (8e)

     
    Title type
    Book
    $119.99
     
    For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Naru... Read more >
     

  • International Marketing and Export Management (8e)

     
    Title type
    Book
    $119.99
     
    International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where... Read more >
     

  • Marketing Communications: Touchpoints, sharing and disruption (8e)

     
    Title type
    Book
    $114.99
     
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgradua... Read more >
     

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